Q For this assignment, I want you to look at the social media feeds for the company whose web page you analyzed in the previous assignment and determine the “brand” for the company and whether the web page and social media accounts utilize similar tone, language, rhetorical choices, purposes, etc. Assignment Instructions Reference – Look at the social media presence of the company whose home page you analyzed in the previous assignment. I would check their Facebook, Twitter, Instagram, and/or LinkedIn. Most companies will have multiple writers who work on these media presences, so it is important to look across at least two or three of them to see if their brand stays the same. However, it is possible that the company is small and only has one social media account (just Facebook, just Twitter, etc.), in which case you will need to dig deeply into their posts to determine their branding. Submission – The submission will be a one-page email to the director of the company after analyzing the social media in comparison/contrast to the web home page and offering suggestions of how to better reflect the brand in social media. You can imagine that you are a consultant who has been hired to perform this service (I have done this for companies before). Your email should be between 150-250 words. Address your email to either the marketing manager, communications officer, owner, or CEO of the company. You will need to do a bit of research to determine who this is. View Rubric GEB3213 Assignment Rubric GEB3213 Assignment Rubric Criteria Ratings Pts Rhetorical Situation view longer description 25 pts Exemplary The writing engages the correct audience, purpose, and genre for the assignment. It does so through a thoughtful analysis of the prompt and creates an expected document that conforms to genre conventions in style. 21 pts Accomplished The writing engages the correct genre, purpose, and audience. Document only conforms to most of the genre expectations. 17 pts Developing The writing is in the correct genre, but audience or purpose may be incorrect at the outset or fluctuate during the written text. Document conforms to some genre expectations, but not a majority of them. 10 pts Beginning The writing fails to meet the minimum requirements of the assignment. It does not engage the prompt through the correct genre, audience, or purpose. The document produced does not conform to genre expectations. / 25 pts Organization view longer description 25 pts Exemplary The writing flows smoothly and logically. It contains the appropriate organizational style for the assignment and shows evidence of consideration for the audience beyond expectations for level of course. 21 pts Accomplished The writing is organized logically and flows well. The organizational style may shift once in the assignment but the attempt to adhere to one style is clearly identified. Section headings are utilized when appropriate. 17 pts Developing The writing demonstrates some attempts at organization but is not consistent and needed to be revised before submission to adhere to prompt guidelines. Some section headings may be present when appropriate. 10 pts Beginning The writing is noticeably lacking in organization. Paragraphing and/or header sections may not be appropriate. / 25 pts Style view longer description 25 pts Exemplary The writing engages the reader through a prose style appropriate to the assignment. Language is precise. Conforms to the 7 Cs and proper APA style for format and citation (internal and final). 21 pts Accomplished The writing keeps the reader’s attention through a carefully crafted prose style. Language chosen is appropriate to the subject but may need further work on one or two of the 7 Cs. Often conforms to APA format and citation but may have some errors in either. 17 pts Developing The writing is clear but could be expressed in a style more appropriate to the subject. Some specific terms are not explained when necessary. Needs additional work on more than three of the 7 Cs. Adheres to some APA format and citation rules, but the citations and/or format may be incorrect more often than correct. 10 pts Beginning The writing lacks clarity and is sometimes confusing. The language chosen is not appropriate to the subject nor the assignment. Needs additional work in nearly all categories of the 7 Cs of communication as defined in the course. No evidence of attempt at engaging APA format or citation in the document. / 25 pts Mechanics view longer description 25 pts Exemplary The writing contains sentences that are nearly always complete and grammatically correct, and free of confusion and ambiguity. 21 pts Accomplished The writing contains sentences that are incomplete, or which imply unstated connections and/or conclusions. The writing may exhibit a few patterns of error, but understanding is not impeded. 17 pts Developing The writing contains some patterns of error, but the reader can understand the meaning of the sentence with some effort. There is some evidence of proofreading, editing, or rewriting. 10 pts Beginning The writing contains multiple patterns of error, and the reader cannot understand the meaning of the sentence. There is no evidence of proofreading, editing, or rewriting. / 25 pts Total Points: 0